July 13, 2017

New Statistics Prove Home Staging Pays Off When Selling a Property

Home staging gains traction among real estate agents as a secret weapon in the selling process, with 62 percent of Realtors® saying they believe home staging helps decrease the amount of time a property stays on the market according to a new survey from the National Association of Realtors. The NAR’s 2017 Profile of Home Staging found that while more than half of Realtors® surveyed reveal home staging decreases the amount of time on the market, sixteen percent of agents said staging increases the time on market and 8 percent said it has no real impact, which suggests there is still more work to be done by home stagers to educate agents and sellers on the importance of preparing a property properly. Overcome Objections As a home stager since 2009, I’ve found the resistance of taking the extra step to staging a home — includes misbeliefs on staging costs to a seller’s blindsided reality […]
July 6, 2017

7 Basic Decor Elements That Complete a Vignette

A vignette is that “extra something” that can turn an ordinary room into a special space tugging at the heart strings of buyers. Home stagers use vignettes to emotional connect buyers to a space by grouping small decor together on a surface that tells a story of this home’s potential lifestyle. If you’ve never put together a vignette before, chances are you can easily feel overwhelmed by all the combinations. But, once you know what to look for and the basic decor pieces to use they become easier to put together. Here are seven “must-have” basic decor elements that you can mix and match to spark emotion in a vignette to create a unique look all your own. Wall Statement  Start with a statement piece on the wall (if your vignette flanks the wall of course) with a piece of art, metal work or even a mirror. Use a mirror to […]
June 29, 2017

4th of July Last Minute Party Tips

The 4th of July festivities begin this weekend, are you ready to celebrate America? This year we’re skipping hosting the big party, for a small intimate gathering. So, I’m on the hunt for some easy, stylish decor, food, drink and activity ideas to instantly throw together with little prep work.   I love entertaining and providing the ultimate experience for guests, no frozen food, no named liquor or boring decor here. The music, guest list, hours of indulgent fun—and the details are all in your hands. But with great power comes great responsibility, and if you don’t handle things the right way, your next invite may not be so well received. It’s important to prep ahead of time and pay attention to all the details to create a warm and welcoming feel guests won’t soon forget. 4th of July Party Plan First, you want to set the scene. Where will your guests […]
June 26, 2017

Happy Birthday to My Better Half | An Ode to My Husband

If you’ve been following our journey online, then chances are you’ve stumbled across my husband, Sal Arena. Today (well, actually June 27th) we get to celebrate you as you enter into your 45th year of life! You’ve never wanted to be thrown into the spotlight, but as you’ve supported my goals throughout life you’ve become the networking king, life of the party and outgoing co-host — which many have come to recognize. Dear Poop, We met nearly 20 years ago and it’s been a privilege to be around you as you nurture, problem-solve and spread joy to everyone in your world. I admire your innate ability to get along with ANYONE and your outgoing personality. You’ve encouraged me to believe in people and support them, regardless of the outcome.  Today I am thankful to be your wife. I’m thankful that you chose me, and that you continue to choose me […]
June 22, 2017

Key Words That Matter in a Property Listing to Sell Quickly

Choose your words carefully when it comes to listing a property. Neighborhood and property characteristics can positively influence the sale of a house when presented properly. The right phrase could create a buzz that will navigate more buyers to the home for sale and expedite the selling process overall. Words matter, so create an effective listing description that highlights the positive features by utilizing the following tips:  Lengthen the Listing Listings as long as 250 words tend to sell at higher prices,according to the 2015 book “Zillow Talk.” Pay close attention to the first 10 words to help grab a potential buyer’s eye. Craft a well-worded listing before putting your home on the market. It’s a matter of selling or staling on the market. Tell Stories With Emotion It’s important to paint a picture of what it would be like to live in the home to heighten the buyer’s interest. An […]