August 17, 2017

How to Arrange Furniture to Maximize Space When Staging a Home

An important step in the staging process is maximizing space by arranging the furniture properly. A great arrangement will help buyers see a room’s potential and flow as they walk through the space with ease. Check out how we changed the look of this 1-bedroom apartment in the West Village by rearranging the furniture and adding a few key pieces to create a cohesive feel that got this property SOLD in record time. One of the apartment’s major flaws that the Realtor and I both agreed on was the furniture in the living areas was not inspiring a certain lifestyle. We wanted to avoid overwhelming the room with furniture, so we used a combination of the owner’s current pieces while incorporating some rental furnishings into the space. What We Did… Prior to home staging the only furniture in the living room was a futon and an Ikea coffee table. The […]
August 10, 2017

Last Minute Dorm Essentials Every Student Needs

Sending a kid off to college this year? An empty nest doesn’t have to require an empty wallet. We’ve gathered our back-to-college picks that will turn a dull, boring dorm room into a multi-functional space for your kid to study hard or kick back and relax between classes. It can be a daunting task, packing up your life to move into a tiny dorm room with a stranger. It’s important to pack accordingly so you don’t waste space or end up with duplicate items. So, what do you need to bring to show off your style, save space and get you through until Thanksgiving? Well, check out our dorm picks from colorful area rugs and lighting to on-trend decor and pretty bedding there is something for everyone at an affordable price. Decor That Rules  The decor items below involve marble, mixed metals, organic materials, tassels and geometric patterns to keep your […]
July 31, 2017

Home Staging Refines Targeting Buyers During a Sale

Just like casting a net when you go out to fish, Realtors use a wide-range of marketing techniques to attract the majority, but are they using the right bait to lure in that perfect sale and target buyers? Chances are no. Open houses, website campaigns and newspaper ads can be a waste of time and money in this economy, if you’re not targeting the right buyer. A home in an older community on Long Island is going to attract a different buyer than one looking at a condo on the Upper West Side. So, how can you determine a target buyer? Fact: Demographics vs. Psychographics First look at the demographic profile, who is living in that neighborhood, what stores are in the area, can a home seller provide any clues, and why would someone buy the product (in this case a home)? By determining one or two types of buyers, […]
July 24, 2017

Decorating with Color: My Home Color Schemes

How do you make a house flow from one room to another? With color of course. Choosing a color scheme in advance will create a cohesive feel that makes sense but will elevate those stressful decorating choices, especially if you’re planning on selling your home. Ever wonder why a model home feels so good? Yes, they have no clutter and look far from lived in, but the main reason they feel warm and welcoming is the house’s color palette that is carried throughout the property. By using a limited number of colors through the space in different ways, the home will flow from one room to the next by connecting each space with color. So, how do you create a whole color scheme for a home? I followed this method when choosing new colors for our home after Superstorm Sandy. Start by picking 3-5 colors for your palette (this could […]
July 20, 2017

NORDSTROM ANNIVERSARY SALE | MY TOP PICKS + HOME DECOR UNDER $100

If you’re a shopper, you’ve waited all year long for the Nordstrom Anniversary Sale, this sale offers amazing markdowns on new to market items — so now is the time to stock up! Now, I know home goods tend to be more of a luxury item than a necessity, but I’ve rounded up my top picks for every category in the home and the best part, everything is under $100!! So, let’s shop… Now, I must confess that I’ve never really paid much attention to this sale until my good friend Erin Busbee turned me onto the event this year. She’s a wardrobe stylist who has her own blog called Busbee Style where she focuses on fashion ideas for busy women juggling life over 40 — if that’s you please go check her out and see her Nordstrom fashion picks too.  How to Shop the Sale If you’re new to the […]