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Home Staging Refines Targeting Buyers During a Sale

Home Staging Refines Targeting Buyers During a Sale

Just like casting a net when you go out to fish, Realtors use a wide-range of marketing techniques to attract the majority, but are they using the right bait to lure in that perfect sale and target buyers? Chances are no. Open houses, website campaigns and newspaper...

Decorating with Color: My Home Color Schemes

Decorating with Color: My Home Color Schemes

How do you make a house flow from one room to another? With color of course. Choosing a color scheme in advance will create a cohesive feel that makes sense but will elevate those stressful decorating choices, especially if you're planning on selling your home. Ever...

NORDSTROM ANNIVERSARY SALE | MY TOP PICKS + HOME DECOR UNDER $100

NORDSTROM ANNIVERSARY SALE | MY TOP PICKS + HOME DECOR UNDER $100

If you're a shopper, you've waited all year long for the Nordstrom Anniversary Sale, this sale offers amazing markdowns on new to market items -- so now is the time to stock up! Now, I know home goods tend to be more of a luxury item than a necessity, but I've rounded...

New Statistics Prove Home Staging Pays Off When Selling a Property

New Statistics Prove Home Staging Pays Off When Selling a Property

Home staging gains traction among real estate agents as a secret weapon in the selling process, with 62 percent of Realtors® saying they believe home staging helps decrease the amount of time a property stays on the market according to a new survey from the National...

7 Basic Decor Elements That Complete a Vignette

7 Basic Decor Elements That Complete a Vignette

A vignette is that "extra something" that can turn an ordinary room into a special space tugging at the heart strings of buyers. Home stagers use vignettes to emotional connect buyers to a space by grouping small decor together on a surface that tells a story of this...

4th of July Last Minute Party Tips

4th of July Last Minute Party Tips

The 4th of July festivities begin this weekend, are you ready to celebrate America? This year we're skipping hosting the big party, for a small intimate gathering. So, I'm on the hunt for some easy, stylish decor, food, drink and activity ideas to instantly throw...

Happy Birthday to My Better Half | An Ode to My Husband

Happy Birthday to My Better Half | An Ode to My Husband

If you've been following our journey online, then chances are you've stumbled across my husband, Sal Arena. Today (well, actually June 27th) we get to celebrate you as you enter into your 45th year of life! You've never wanted to be thrown into the spotlight, but as...

Key Words That Matter in a Property Listing to Sell Quickly

Key Words That Matter in a Property Listing to Sell Quickly

Choose your words carefully when it comes to listing a property. Neighborhood and property characteristics can positively influence the sale of a house when presented properly. The right phrase could create a buzz that will navigate more buyers to the home for sale...

15 Ways to Welcome Summer Into Your Home (Selling or Staying)

15 Ways to Welcome Summer Into Your Home (Selling or Staying)

The summer solstice happens this week officially starting my favorite season in the U.S., summer, which means we're spending more time outdoors – gardening in the yard, jumping in the pool, firing up the barbecue, dining al fresco and soaking up the summer sun. Like...

Paying Attention to the Right Details When Selling

Paying Attention to the Right Details When Selling

Selling your home can be challenging because it's all in the details. There are projects to complete, showings to schedule, not to mention, maintaining the home while on the market to attract potential buyers. Details, many times, fall to wayside during daily...

[VIDEO] How to Grow a Vegetable Garden

[VIDEO] How to Grow a Vegetable Garden

We've been benefiting from the veggies in our garden for nearly five years now. Yes, I live in Queens, NY but my roots are from a farm back in Central Jersey -- so this city girl knows a thing or two about starting a vegetable garden. The benefits of growing your own...

Birthday Reflection: Another Year Older & Wiser by Tori Toth

Birthday Reflection: Another Year Older & Wiser by Tori Toth

It’s my birthday on Tuesday, a time to reflect (not dwell) on life’s past and cherish the moments I’ve set out to create. [You don’t have the right to complain about your life, if you’re not willing to change anything.] Words I’ve come to live by. Change is the...

A Top-Ranked, Home Staging YouTube Channel

Tune in to see world-class industry experts, detailed how-tos, and get business insights exclusively dedicated to the home staging industry. Our production team strives on creating quality educational content that will allow us to share industry news while highlighting the importance home staging has during the real estate process. We’re working with industry leaders and contributors to demystify the home staging process to ensure the home staging industry is a real estate standard when it comes time to sell a property.

 

“I FOLLOWED YOUR SUGGESTIONS FOR EACH ROOM, TOOK GREAT PHOTOS AND MOST IMPORTANTLY PRICED IT WELL. WE HAD A MINI-BIDDING WAR AND SOLD IN 2 DAYS!”

~ Maria Robbins, Homeowner