April 19, 2018

Would You Hire Zillow to Buy or Sell Your Home?

As a consumer we are inundated with options to simplify the transaction process in a sale — buying and selling homes are no different. Company’s like For Sale By Owner, ZipRealty and Homes.com for decades now have been creating an online user friendly platform allowing homeowners to take control of their home sale, leaving real estate agents to adopt new practices. Zillow recently announced this spring they too are planning to up  the ante, but how will it affect your sale? Zillow plans to roll out the process of buying and selling houses through an expansion of their Instant Offers in Phoenix AZ, where Zillow Group, Inc. will now have the opportunity along with other pre-qualified investors to purchase those homes. The company, who tested this plan in Las Vegas and Orlando is determined to keep utilizing real estate agents as a way to navigate the process. The agent needs to be an […]
March 1, 2018

Decorating Mindset: Right Brain Thinking Helps Style a Home

Do you have the right decorating mindset to style a home? No matter where you are in the homeownership process it’s important to focus your perceptions so your home is the most appealing on the block. Every homeowner, especially those selling, must become successful at creating first impressions. This step allows you to develop a good sense of what your audience (buyer or guest) wants, and what it takes to ensure that you stand out in their minds well after visiting your property.  Think of your open house or dinner party as if it’s opening night for your favorite show. The stars would be walking the red carpet, dressed to impress, promoting the show and creating excitement and buzz—that’s what staging does to your home when selling (or staying). The Decorating Mindset A buyer’s gut reaction never goes away, so make sure to critique each area of your home or […]
January 25, 2018

Home Organizing Ideas: Staging a Closet Maximizes Space When Selling a Property

It’s no secret if you’re selling a property home buyers will open up cabinets and closet doors, it’s not because they’re nosy persay, these buyers want to know how much storage and closet space is available for “their stuff” on the property. Closets are one of the most important features in a listing, so it’s imperative that home sellers schedule time to salvage unorganized and overpacked closets. Unable to find what your looking for, items continually falling to the floor, or worse yet, not being able to shut the door are all reasons why you might want to consider organizing your home closets. I recently took the weekend and went through every closet in my house, no I’m not selling, but if I feel this great purging the old to make way for what the new year has in store, imagine how buyers can envision your newly found closet space. […]
December 28, 2017

Best of 2017 Home Staging and Decorating Tips

Well, we’ve reached the end of another year — 2018 is upon us and before the clock strikes midnight on New Year’s Eve I’m taking this week to reflect on life to review our successes, failures and where we can improve. I take pride in producing valuable content for a homeowner — no matter if they’re selling or dwelling to help make the home staging and decorating a bit easier for you to create a space that feels at home.  We’ve been teaching home sellers how to embrace home staging since 2009, so it seems fitting that we first share our top six blog posts on the subject matter. If you plan on selling in 2018 — these are a  must read. Home Staging Tips These posts have been derived from your questions or problems when it comes to staging a home. From how to hire a home stager to […]
October 5, 2017

7 Proven Do It Yourself Home Staging Tips

How can you stage your home like a pro when, in fact you’re not a home stager? Home staging is the act of preparing and showcasing a property for sale to attract MORE potential buyers and ultimately providing a  quick and easy sell. Rated as the second best home improvement for sellers by Zillow, staging can be a powerful marketing tactic used to gain a competitive advantage. The problem is it can also be expensive!  If you have more time, than money on hand to get your property prepared for sale than you may want to consider do it yourself home staging, rather than hiring a costly staging company. Regardless, here are four reasons why you’ll want to consider staging a home prior to going on the market. Top 4 Reasons to Stage a Home Avoid Costly Price Reductions: Staging is an effective way in reducing the number of days […]