July 31, 2017

Home Staging Refines Targeting Buyers During a Sale

Just like casting a net when you go out to fish, Realtors use a wide-range of marketing techniques to attract the majority, but are they using the right bait to lure in that perfect sale and target buyers? Chances are no. Open houses, website campaigns and newspaper ads can be a waste of time and money in this economy, if you’re not targeting the right buyer. A home in an older community on Long Island is going to attract a different buyer than one looking at a condo on the Upper West Side. So, how can you determine a target buyer? Fact: Demographics vs. Psychographics First look at the demographic profile, who is living in that neighborhood, what stores are in the area, can a home seller provide any clues, and why would someone buy the product (in this case a home)? By determining one or two types of buyers, […]
July 13, 2017

New Statistics Prove Home Staging Pays Off When Selling a Property

Home staging gains traction among real estate agents as a secret weapon in the selling process, with 62 percent of Realtors® saying they believe home staging helps decrease the amount of time a property stays on the market according to a new survey from the National Association of Realtors. The NAR’s 2017 Profile of Home Staging found that while more than half of Realtors® surveyed reveal home staging decreases the amount of time on the market, sixteen percent of agents said staging increases the time on market and 8 percent said it has no real impact, which suggests there is still more work to be done by home stagers to educate agents and sellers on the importance of preparing a property properly. Overcome Objections As a home stager since 2009, I’ve found the resistance of taking the extra step to staging a home — includes misbeliefs on staging costs to a seller’s blindsided reality […]
July 6, 2017

7 Basic Decor Elements That Complete a Vignette

A vignette is that “extra something” that can turn an ordinary room into a special space tugging at the heart strings of buyers. Home stagers use vignettes to emotional connect buyers to a space by grouping small decor together on a surface that tells a story of this home’s potential lifestyle. If you’ve never put together a vignette before, chances are you can easily feel overwhelmed by all the combinations. But, once you know what to look for and the basic decor pieces to use they become easier to put together. Here are seven “must-have” basic decor elements that you can mix and match to spark emotion in a vignette to create a unique look all your own. Wall Statement  Start with a statement piece on the wall (if your vignette flanks the wall of course) with a piece of art, metal work or even a mirror. Use a mirror to […]
June 22, 2017

Key Words That Matter in a Property Listing to Sell Quickly

Choose your words carefully when it comes to listing a property. Neighborhood and property characteristics can positively influence the sale of a house when presented properly. The right phrase could create a buzz that will navigate more buyers to the home for sale and expedite the selling process overall. Words matter, so create an effective listing description that highlights the positive features by utilizing the following tips:  Lengthen the Listing Listings as long as 250 words tend to sell at higher prices,according to the 2015 book “Zillow Talk.” Pay close attention to the first 10 words to help grab a potential buyer’s eye. Craft a well-worded listing before putting your home on the market. It’s a matter of selling or staling on the market. Tell Stories With Emotion It’s important to paint a picture of what it would be like to live in the home to heighten the buyer’s interest. An […]
June 15, 2017

Paying Attention to the Right Details When Selling

Selling your home can be challenging because it’s all in the details. There are projects to complete, showings to schedule, not to mention, maintaining the home while on the market to attract potential buyers. Details, many times, fall to wayside during daily routines, but it’s important not to overlook those small details that could distract buyers or, worse yet, keep them from making an offer. Buyers are looking for move-in ready homes that are priced right and presented well. Home stagers understand even the smallest of details can change the overall look of the home. Here are seven small details to remember to make a big impact without spending a lot of money when selling a home. Clear the corners. What do the corners inside the rooms of your home look like? Are they piled high with clutter? Maybe it’s furniture? Or are they bare? Take a moment to assess and […]