August 21, 2017

A NEW Voice for the Staging and Decorating World

Creativity is key in our industries, whether in home staging, interior design or real estate, we have to think outside the box, repurpose and feature a lifestyle – that’s found in most people’s aspirations. If you’re looking for home ideas? We have the solution for you — AspiredHOME Magazine, an online magazine that will deliver staging, decorating and lifestyle inspiration. What’s Inside? As the Content Director/Editor for this online magazine, we have a team of experts who can see and sell spaces with our imaginations. Inside the pages of AspiredHOME Magazine, you’ll find different sections that reflect important aspects of what makes up a quality design. Decorating and staging are two different services that create a visually appealing home. We spotlight these contrasts in the varying sections of this magazine. The sections include: Let’s Talk Color, Décor Inspired, Rooms to Love + Sell, Destination Inspired Décor + Lifestyle Travel, Showcase Spotlight  and DIY Décor Inspiration. Getting […]
August 17, 2017

How to Arrange Furniture to Maximize Space When Staging a Home

An important step in the staging process is maximizing space by arranging the furniture properly. A great arrangement will help buyers see a room’s potential and flow as they walk through the space with ease. Check out how we changed the look of this 1-bedroom apartment in the West Village by rearranging the furniture and adding a few key pieces to create a cohesive feel that got this property SOLD in record time. One of the apartment’s major flaws that the Realtor and I both agreed on was the furniture in the living areas was not inspiring a certain lifestyle. We wanted to avoid overwhelming the room with furniture, so we used a combination of the owner’s current pieces while incorporating some rental furnishings into the space. What We Did… Prior to home staging the only furniture in the living room was a futon and an Ikea coffee table. The […]
July 31, 2017

Home Staging Refines Targeting Buyers During a Sale

Just like casting a net when you go out to fish, Realtors use a wide-range of marketing techniques to attract the majority, but are they using the right bait to lure in that perfect sale and target buyers? Chances are no. Open houses, website campaigns and newspaper ads can be a waste of time and money in this economy, if you’re not targeting the right buyer. A home in an older community on Long Island is going to attract a different buyer than one looking at a condo on the Upper West Side. So, how can you determine a target buyer? Fact: Demographics vs. Psychographics First look at the demographic profile, who is living in that neighborhood, what stores are in the area, can a home seller provide any clues, and why would someone buy the product (in this case a home)? By determining one or two types of buyers, […]
July 13, 2017

New Statistics Prove Home Staging Pays Off When Selling a Property

Home staging gains traction among real estate agents as a secret weapon in the selling process, with 62 percent of Realtors® saying they believe home staging helps decrease the amount of time a property stays on the market according to a new survey from the National Association of Realtors. The NAR’s 2017 Profile of Home Staging found that while more than half of Realtors® surveyed reveal home staging decreases the amount of time on the market, sixteen percent of agents said staging increases the time on market and 8 percent said it has no real impact, which suggests there is still more work to be done by home stagers to educate agents and sellers on the importance of preparing a property properly. Overcome Objections As a home stager since 2009, I’ve found the resistance of taking the extra step to staging a home — includes misbeliefs on staging costs to a seller’s blindsided reality […]
July 6, 2017

7 Basic Decor Elements That Complete a Vignette

A vignette is that “extra something” that can turn an ordinary room into a special space tugging at the heart strings of buyers. Home stagers use vignettes to emotional connect buyers to a space by grouping small decor together on a surface that tells a story of this home’s potential lifestyle. If you’ve never put together a vignette before, chances are you can easily feel overwhelmed by all the combinations. But, once you know what to look for and the basic decor pieces to use they become easier to put together. Here are seven “must-have” basic decor elements that you can mix and match to spark emotion in a vignette to create a unique look all your own. Wall Statement  Start with a statement piece on the wall (if your vignette flanks the wall of course) with a piece of art, metal work or even a mirror. Use a mirror to […]