October 10, 2016

Selling a Home After a Natural Disaster

Looking at this weekend’s storm coverage of Hurricane Matthew, that pounded the shoreline of four states – Florida, Georgia, South Carolina and North Carolina – hundreds  of thousands of homes are dealing with storm surge, wind damage and clean-up. The direct affects the storm has had on the housing market has yet to be determined in the southeast, but homeowners selling a home in those flood zones will continue to face the rough road of recovery months from now.  Many homeowners, including myself during Superstorm Sandy in 2012, have returned to waterlogged homes, insurance claims and dealing with utilities being restored, but it’s what happens next that will determine the future of those homes and neighborhoods. Whether you were selling a home during the height of the storm, now or anytime in the near future, everyone looking to buy and sell in those affected areas should protect themselves from further destruction […]
October 3, 2016

3 Keys to Selling a Home

Sell fast, it seems simple enough, but those of you who have been on the market already for months with no buyer leads can testify that many factors play a role in the sale. There are three keys to selling a home, it has to not only be researched and priced right, but you need a great marketing strategy your product has to entice buyer demands. Whether you’re new to the selling process or your home is already listed on the market, it’s never too late to prepare and showcase your home properly for sale. When buyers feel at home, they’re more comfortable and can relate to the space, which ultimately gets them to make an offer. Make no mistake, the home sale preparation is more than just cleaning and decluttering. So if you’re looking for results that end in the sale of your home, come discover how these three keys […]
September 29, 2016

Spice It Up: Vegetarian Chili on a Chilly Open House Day

While catered spreads or appetizers are the norm at an open house, a cup of vegetarian chili can create that warm and welcoming feeling especially on those chilly days during the Fall and Winter months. This simple version of a vegetarian chili can be made ahead of time for quick clean up, and it’s got just enough heat to appeal to a wide variety of buyers stopping by. By offering chili at an open house you’re playing off the sense of smell and taste to create an emotional connection point with home buyers, that will have them lingering in the space longer. If you live in a football community, take this one step further and have a game on as background noise, so buyers can envision themselves throwing a party for game time. But, remember this all starts with the chili, so try this recipe created by my husband Sal Arena, whether […]
September 26, 2016

An Ode to My Neighbors

Although I live in the largest city in the world, New York City, you’d be pleasant surprised that the place I call home is a small town neighborhood, where everyone comes together to support one another. Neighbors are an integral part of our life – whether you like it or not. Good Neighbor Day celebrated on September 28 is an annual holiday that promotes neighborliness and niceness towards people who surround us. Who is surrounding you? I have a cast of characters on my block who always have our backs. We’ve been on our block since 2003 and have shared a lot of laughs and cry with those who surround us. If you don’t know your neighbors well, today is your chance to start the conversation and build a relationship. Here are a few tips to be the best neighbor possible: Come Together  Get to know who is living in your […]
September 24, 2016

4 Ways to Control Stress When Selling a Home

Selling a home is no easy task, it can be down right stressful. Stress is infectious and can not affect you, but those close to you undermining your ability to make important decisions or maintaining daily tasks and schedules. A recent survey by Vivo Property Buyers in the U.K. revealed that homeowners feel that selling their home is the most stressful event in their lives. Selling your home outranked other stressful life events including having a baby, starting a new job and planning a wedding. Why? Well there is a lot riding on the sale of your home, it’s usually one of the biggest assets someone owns. Not to mention, the process can be long, daunting and there are many unknowns that can play a role in your stress.  It’s important to not only sell quickly, but sellers need the biggest return on their investment to feel satisfied with the deal and […]