It seems like a distant memory, just two short years ago sitting down to write my first book “Feel at Home: Home Staging Secrets for a Quick and Easy Sell.” I wrote the book, not for fame or fortune, but to be able to help homeowners fall in love their spaces and feel at home, regardless of if they were planning to move or stay put.
As a kid I always knew someday I’d write a book, although I didn’t know that someday would be now and the subject would be home staging. For those of you who don’t know my story I became a home stager back in 2009, opening up a NYC-based home staging company called Stylish Stagers, Inc. As I honed in on my skills and sold homes in record time I continued to always come across potential clients and agents that just didn’t get it – they couldn’t see the value of home staging. It was frustrating, nonetheless, so I thought why not share my knowledge, expertise and clients’ success stories in a book to help others understand how this powerful marketing tool could increase their odds of selling a home. Read on real estate agent’s take on the book here or click image below.
And what about this Amazon review where this reader begins to understand that you need to aware of your potential buyer when selling.
That’s also another good point! This book was written for those selling a home, but homeowners who are just looking to refresh their space have found this easy read an excellent way to upgrade and redecorate all while staying within budget. This video from Cara at ShimiChic was not only unexpected, but her thorough book review left me feeling inspired and grateful that I took the time to get the message out there and that this message was indeed helping homeowners transform their homes.
While Cara used the book for decorative ideas, many are seeing amazing results with this book. By utilizing the secrets inside sellers have sold their homes within days. Here is a review from one seller who got an offer in 18 days.
This Amazon best-selling book provides 10-steps to make a house feel like a home to buyers or guests. It’s time to make sure you put your best foot forward to get the biggest return on your investment.
- Focus perceptions so your home stands out among the competition.
- Examine buyer’s demographics and psychographics to lure potential offers.
- Erase clutter by using the “toss it, donate it, store it” method.
- Leverage home repairs for maximum return on your investment.
- Ambient lighting sets the mood to make each room more appealing.
- Tidy up your home so it looks well-maintained.
- Highlight positive features to showcase an aspiring lifestyle.
- Optimize space to enhance square footage.
- Modify decor by updating the look of your home.
- Exploit emotions to close the sale.
Haven’t read the book yet? Click here or on the image below to get your hands on a copy.
I’d love to hear what you thought about the book, please comment below or leave a review here on Amazon.com to tell others about your experience.
Happy Selling,
