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Naughty or Nice? Selling Your Home During the Holidays

by | Oct 30, 2015 | Home, Home Selling, Staging | 0 comments

Selling Your Home During the Holidays-2
As the days begin to get shorter and winter slowly creeps in, the thought of preparing a home for sale takes a back seat to holiday decorating, hosting parties and finding that perfect gift. To many homeowners, selling a home during the holidays can sound stressful and may seem a bit pointless. The excuses are endless, “we’ll be interrupted during Thanksgiving dinner” or “nobody buys during this time of year” or my favorite “I won’t be able to enjoy our family traditions.”

Selling your home during the holidays shouldn’t feel like an obstacle, rather look at is an opportunity. Here are a few important reasons to consider staking that for sale sign in your yard.

Motivated Shoppers. 

People who are looking for homes during the holiday season are serious buyers. They’re willing to alter their holiday schedules and deal with bad weather to get into a home. In most cases, they’re on a deadline to move maybe because of a job relocation, divorce or death. January is traditionally the month to “start fresh,” so why not do that in a new home. They want to move right away and are willing to spend significant money to relieve the pressure of buying.

Less Competition.

Yes, even if there is less traffic, there’s less competition from other sellers and that could put your house in the running. There is usually a shortage of inventory and a strong seller’s market this time of year. The home seller who is on the market in an area with very few comparable homes can often stick strongly to the price they’re looking for, leaving a seller is in a unique position of power because of the scarcity of homes.

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Take Advantage of Holiday Emotions.

Buyers are more emotional during the holidays, so they’re more likely to pay your price. It always helps when you use tasteful decor to spruce up the house and add some holiday spirit. Many times buyers will also have off from work during the holiday season, giving them a little more time and energy to check out your house.

Gain Control of Your Listing.

No one says you have to be available 24/7. Set ground rules and boundaries, you can dictate how you’d like your real estate agent or home buyer to communicate with you. Create specific times when the home can be shown, you can even create black out dates, so you can still entertain while on the market. When you do this you create a win-win situation your home is still on the MLS being advertised online, meanwhile, your family is relaxing at home as if it were just a regular holiday season.
Thinking about selling your home this holiday season, let me know below — tell me what you’re doing to prepare your home for sale.
Happy Selling,
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