April 22, 2014

Home Staging Eggs In One Basket

Home Staging: As I get ready to host Easter dinner it made me think what does Easter and home staging have in common? Well, you can’t put all your eggs is one basket. What do I mean by this? Let’s say you love your house like most sellers do, it’s been a place where priceless memories have not only been made, but where you’ve had complete design control and freedom to put anything you want on this property for 5,10,15, maybe 20 years or more. Well, just because you think your home is great doesn’t mean you will find others to agree with you. Putting all your focus on the fact that if you love it, a buyer will love it too and pay your price is ridiculous! That’s why most sellers who don’t think strategically wind up with limited buyer interest. If a buyer doesn’t view your cluttered, crayon-walled, […]
April 16, 2014

Home Staging Tax Deductible?

Some sellers still tend to objections about hiring a home stager, usually because of how much it costs. Well, this tax tip may just turn your no, into yes! The cost of hiring a home stager varies, but guess what? It is tax deductible! Yep, that’s right…according to IRS Publication 523, home sellers can write off selling expenses. A selling expense can be labeled as advertising fees, which includes home staging, as well as commissions, legal fees and points. A home staging deduction can actually save you hundreds, if not thousands of dollars depending on the price of your home. Now, there is a bit of a gray area, a home staging consultation, which usually initiates the staging process is not tax deductible, because at this point you have not advertised your home as being professionally staged. If a home stager requests a seller to make necessary repairs in order […]
April 2, 2014

Home Staging the Fools of Real Estate

Happy home staging April Fool’s Day! If you’re selling your home avoid becoming a fool of your real estate transaction by taking a cue from the quotes of these wise men. Thomas Fuller once said, “a fool’s paradise is a wise man’s hell.” This is true among sellers who can’t face the reality that others may see things differently. If you have cluttered rooms, home repairs or even a bold paint color on your wall buyers may not see the potential your home has. Just because you think your home looks great doesn’t mean a buyer will. So prepare your home for sale with a buyer in mind. Another man Thomas Tusser believed, “a fool and his money are soon to be departed.” Sellers can save money by using a home stager. You have to spend money to make money. Rather than part from your cash have a strategic plan […]
March 20, 2014

Home Staging Color Trend Green and Gold

Happy Home Staging  St. Patrick’s Day, in the spirit of this festive occasion I wanted to talk to you about two color trend this year, both of which are important to the luck of the Irish….green and gold. Emerald green was last year’s (2013) pantone color of the year and it’s an easily accessible color out on store shelves. This is a cool color trend that can give off a tranquil feeling in your space. Emerald represents wealth, prosperity and luxury, so why not add this color to this space? I think it naturally works well with other colors that evoke the same air of richness and elegance. Many other jewel tones mix well with emerald green, but in particular I love this color with deep blues and shimmery gold. Speaking of gold, gleaming, glittering, and totally glamorous, this precious color adds sparkle to any setting. You can find it just […]
March 13, 2014

Home Staging Value with Barbara Corcoran

This video is for all you sellers and real estate agent haters on the fence about using home staging to help you get one step closer to the closing table. I come across many who have not fully embraced the concept of home staging, mostly because they have failed to see the value behind preparing your home for sale. So, here goes I’m about to show you the value. It’s a proven fact that preparing and showcasing your home for maximum buyer appeal will get your home sold faster and in most cases for more money. We’ve talked about my company’s statistics that we sell homes 78-percent faster once staged. But, I wanted to share with you national statistics from the Real Estate Staging Association in 2012 they studied 89 homes and found they sat on the market unstaged for 166 days. They were then staged and sold on average […]