The reality is most homebuyers purchase first with their emotions and then justify the purchase with their wallets. Why? Because a home is several things: it’s where you live, it’s where you raise your family, it’s a reflection of who you are, it’s a status symbol....
When preparing a home for sale it's important to look at all aspects of the home staging process. While many times cleaning and decluttering the property can provide a vast improvement, it's not the only projects to check off the to-do list before putting a for sale...
After living in a home for a few years, homeowners tend to be oblivious to their home’s condition. Whether passing the clutter in the hall corner daily or having a section of baseboard molding missing since that last paint job, homeowners are blinded by problem areas...
Buying a house is likely to be the biggest financial commitment that you will make for your entire life, and while the experience can be both exciting and nerve-wracking, it’s important to get it right in order to avoid excessive extra costs in the future. When it’s...
Highlight your home's best features and update your space with a fresh coat of paint. But deciding on a paint color can drive anyone mad. There are so many choices out there today – cobalt blue, coral, Navajo white – the options are endless. Using certain interior and...
As warmer weather takes center stage and begins to play a bigger role in scheduling life's activities, it's important to put a home's maintenance plan together focusing on your home's exterior. With temperatures flirting in the 60's and 70's on the east coast, why not...
A bathroom can reveal all about a property and its current owner – when the house was built, if it’s a high-tech, energy-efficient space, whether it’s been maintained or if the homeowner keeps a rigid cleaning schedule. All of that and more can be revealed in a room...
![[VIDEO] Avoid the Groundhog Day Experience](/home/m0ykv2x2tfq5/public_html/new/wp-content/uploads/et_temp/4-RULES-20-236563_322x181.png)
Living inside a staged home can be a daunting task when the seller has to be in a constant state of upkeep. The experience can be grueling for sellers when their personal life becomes public display to strangers and their criticisms. If you're going to be living in...
The home staging industry has been growing leaps and bounds in the last few years making it difficult to hire a home stager. With the job title becoming interchangeable between decorator and home designer, everyone seems to be calling themselves a home stager – an...
The kitchen, better known as the heart of the home, is one of the most scrutinized rooms in a home that's on the market. Staging a kitchen is a must to make the room look clean, bright and welcoming. Buyers spend a huge amount of time in the space cooking family...
Planning on having an open house to sell your home? There may be more to do to prepare than you think. After living in a home for a number of years, home sellers have the impossible task of objectively viewing the property from a buyer's perspective. The sellers...
As the new year rings in, now is a great time to purge, especially if you plan on selling a home this year. A budget-friendly way to prepare a home for sale is to organize it, a difficult task for some homeowners -- but, it can be rewarding once the project is...
Tune in to see world-class industry experts, detailed how-tos, and get business insights exclusively dedicated to the home staging industry. Our production team strives on creating quality educational content that will allow us to share industry news while highlighting the importance home staging has during the real estate process. We’re working with industry leaders and contributors to demystify the home staging process to ensure the home staging industry is a real estate standard when it comes time to sell a property.
