{"id":26092,"date":"2018-06-07T13:46:17","date_gmt":"2018-06-07T13:46:17","guid":{"rendered":"http:\/\/toritoth.com\/?p=26092"},"modified":"2018-06-07T13:46:17","modified_gmt":"2018-06-07T13:46:17","slug":"behind-the-scenes-of-fox-5-ny-home-staging-news-segment","status":"publish","type":"post","link":"https:\/\/toritoth.com\/new\/behind-the-scenes-of-fox-5-ny-home-staging-news-segment\/","title":{"rendered":"Behind-the-Scenes of Fox 5 NY Home Staging News Segment"},"content":{"rendered":"

We recently had the opportunity of showcasing our home staging work on a local New York City news channel,<\/span> Fox 5 NY<\/a>. The news segment\u00a0highlighted how you present a\u00a0home<\/span><\/span>\u00a0for an open house and a real estate listing can make a huge difference in its sales price. Come along behind-the-scenes to discover why I chose this furniture set-up, see the transformation, shop the look and my technique for working on a video shoot.<\/span>
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\nLet me start from the beginning, this segment didn’t happen overnight. In fact, there were a lot of moving parts similar to when a property is being staged that needed to be orchestrated by the Good Day New York show’s producer, Donielle Battista-Stanton, and myself. [Side note: I used to work with Donielle at WCBS-NY on the local morning news show years ago.]<\/span>
\nDonielle dealt with finding a location, researching interviewees, and scheduling her team to interview and film the segment, while I had to source the material and design the space off this photograph. Yes, I said that correctly, I never stepped foot into this home until staging day — it was completely designed from this:<\/span>
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\nNeedless to say, everything had to go! This was the formal living room of a home in\u00a0Scarsdale, New York, on the market for $699,000. The way this room was currently being showcased did not reflect the sales price or the neighborhood’s buyer demographic and lifestyle.<\/span>
\nThe video shoot took 2 days to film. On day 1, Fox 5 News Reporter Alison Morris and her team met with me at the rental furniture company to discuss the furniture style.<\/span>
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\nhttp:\/\/toritoth.com\/wp-content\/uploads\/2018\/06\/IMG_3239.mp4<\/a><\/video><\/div>
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\nRental furniture was key to updating and implementing a sophisticated look in this room. I turned to\u00a0<\/span>CORT Furniture<\/a>\u00a0in Midtown Manhattan to help source furniture from their signature line and handle the logistics of the move.<\/span>
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http:\/\/toritoth.com\/wp-content\/uploads\/2018\/06\/IMG_3235.mp4<\/a><\/video><\/div>
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\nI chose neutral, traditional pieces that offered\u00a0modern<\/span><\/span>\u00a0touches. Since this was a formal living room, I wanted to play with a classic style and arrangement, but use new materials with trendy accents like clean lines, a lucite acrylic base, matte black finishes, mixed metals and a hint of blush.<\/span>
\nThe next day, we met the Fox 5 NY news \u00a0team at the Scarsdale home to start staging. The empty living room was a great space, with a picture window, fireplace, and built-in wall units. It was important to arrange the furniture to compliment, not compete with, those features<\/span>. Click here<\/a> or on the image below to watch the entire transformation.<\/span><\/p>\n