{"id":26296,"date":"2019-06-27T20:25:10","date_gmt":"2019-06-27T20:25:10","guid":{"rendered":"https:\/\/toritoth.com\/?p=26296"},"modified":"2019-06-27T20:25:10","modified_gmt":"2019-06-27T20:25:10","slug":"the-trick-to-being-yourself-when-you-fear-video-marketing","status":"publish","type":"post","link":"https:\/\/toritoth.com\/new\/the-trick-to-being-yourself-when-you-fear-video-marketing\/","title":{"rendered":"The Trick to Being Yourself When You FEAR Video Marketing"},"content":{"rendered":"<p>If you\u2019re terrified to be in front of the camera, you\u2019re not alone \u2013 statistics show that 75-percent of individuals suffer from speech anxiety. The fear of public speaking, also known by its medical term \u201cglossophobia,\u201d which can exhibit itself in many ways from avoiding conversations to feeling tongue-tied, maybe you\u2019ll showcase a nervous tic, go weak at the knees or have performance anxiety.<br \/>\nThe problem with having speech anxiety on video is that the camera will hone in on your weakest qualities, making it harder for the audience to connect with you and more importantly your message.<br \/>\nEnvision someone talking low on camera, who is looking down at the ground and has their arms crossed over their chest, would you be able to relate to this person on camera? Would you listen to their story? Would you trust this person? Chances are no \u2013 so here are a few tricks to help become your best self when on video.<\/p>\n<h3><span style=\"color: #000000;\"><strong>Get Over Yourself<\/strong><\/span><\/h3>\n<p>Some of you may not like your skin or your voice or your waistline \u2013 so that becomes an excuse for many not to press record. But, rather than focus on yourself, focus on who you serve. If you provide valuable, interesting content that is useful to your audience then they\u2019ll keep coming back for more regardless of what you look like.<\/p>\n<h3><span style=\"color: #000000;\"><strong>Be Authentic\u00a0\u00a0 <\/strong><\/span><\/h3>\n<p>An audience can recognize immediately when someone is being fake on camera. They can be overacting or under preforming. Authenticity creates trust and establishes credibility. It all starts by observing yourself: What do you care about? Who are you? When do you feel most comfortable? In order to be influential and impactful, it\u2019s important to be present. Presence allows your passion and expertise for the topic to shine through. Become self-aware to recognize when you are faking it or feeling uncomfortable, this helps you understand why you are feeling that way, and then initiate steps to draw upon your authentic self.<\/p>\n<h3><span style=\"color: #000000;\"><strong>Who Are You Talking To?<\/strong><\/span><\/h3>\n<p>When creating <a href=\"https:\/\/bit.ly\/vvtools\">videos<\/a> it\u2019s important to think about your audience to build relationship, intimacy, and collaboration with them. Use their lingo. Figure out their ambitions and problems to help define the solution. This allows you to determine the content and direct the conversation to serve your audience. Think about all the people you can help, once your message is out, this helps many speak up.<br \/>\nMaybe starring into the black hole \u201ccamera lens\u201d makes you tense up and freeze, rethink the situation \u2013 think of a person you love to talk to then place a picture of that person next to the camera and have a conversation.<\/p>\n<h3><strong><span style=\"color: #000000;\">Rethink Your Audience<\/span><\/strong><\/h3>\n<p>Speaking with an audience is different from engaging in conversation. Audiences listen, and respond, differently. I\u2019ll coach you to be relaxed in front of passive, blank faces. We\u2019ll coach you to speak from an empowered stance; to assume your audience is supporting you.<\/p>\n<h3><span style=\"color: #000000;\"><strong>Consistency = Confidence<\/strong><\/span><\/h3>\n<p>It\u2019s simple, do a new video every day, or at least several times a week until you feel comfortable talking to the camera. It may seem awkward sharing a story or tutorial on video with a bright light in your face and no one immediately responding to what you\u2019re saying. So practice! The more videos you do (whether you share them or not) the more confident you\u2019ll feel with the process.<br \/>\nBelieve it or not, I used to be scared to speak on camera during live shots, when I was a TV News Reporter. I would fumble over my words, try to read my script word for word on my pad and would talk softly without animation for fear people around me would hear me. Over time, my live shots on TV improved and even my live streams today benefit from these tricks.<br \/>\n<a href=\"http:\/\/www.videovisibilitycourse.com\"><img loading=\"lazy\" class=\"aligncenter size-large wp-image-26270\" src=\"https:\/\/toritoth.com\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-1024x640.png\" alt=\"video marketing \" width=\"1024\" height=\"640\" srcset=\"https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-1024x640.png 1024w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-300x188.png 300w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-768x480.png 768w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-400x250.png 400w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-1080x675.png 1080w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-1280x800.png 1280w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-980x613.png 980w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop-480x300.png 480w, https:\/\/toritoth.com\/new\/wp-content\/uploads\/2019\/06\/Copy-of-Facebook-Live-Workshop.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><br \/>\nWant an easy solution for adding video into your current marketing plan? Check out <a href=\"http:\/\/www.videovisibilitycourse.com\">my video course<\/a> to learn the steps you need to take to create conscious visible consistency with your brand.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re terrified to be in front of the camera, you\u2019re not alone \u2013 statistics show that 75-percent of individuals suffer from speech anxiety. The fear of public speaking, also known by its medical term \u201cglossophobia,\u201d which can exhibit itself in many ways from avoiding conversations to feeling tongue-tied, maybe you\u2019ll showcase a nervous tic, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[8],"tags":[347,527,528,529,530,531,533,535],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Trick to Being Yourself When You FEAR Video Marketing - Tori Toth<\/title>\n<meta name=\"description\" content=\"Terrified to be in front of the camera? You&#039;re not alone, statistics show that 75-percent of individuals suffer from speech anxiety. Video Marketing is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toritoth.com\/new\/the-trick-to-being-yourself-when-you-fear-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trick to Being Yourself When You FEAR Video Marketing - Tori Toth\" \/>\n<meta property=\"og:description\" content=\"Terrified to be in front of the camera? You&#039;re not alone, statistics show that 75-percent of individuals suffer from speech anxiety. 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