Home staging can be a crucial part of selling a property. The staging process helps showcase the property’s best features, creates a welcoming
atmosphere, and ultimately, makes it more appealing to potential buyers. But, since not all properties are the same, it’s important to get a customized home staging plan that can be applied specifically to your home.
But, where do you begin?
To be effective, a home staging plan needs to be tailored to the property’s unique features and target audience. Let’s discuss how to create a custom home staging plan for your property.
Step 1: Know Your Target Audience
When creating a custom home staging plan the first thing you need to understand is your target audience. Who is most likely going to buy your property? Is it a young couple looking for their first home, or a family with young children? Is it a retired couple downsizing, or a single professional looking for a pied-à-terre?
Knowing your target audience is crucial because it helps you determine what kind of atmosphere you need to create in the property. For example, if your target audience is a young couple, you may want to create a more contemporary look with clean lines and neutral colors. Whereas, if your target audience is a family with young children, you may want to create a more relaxed atmosphere with comfortable seating and soft, playful colors.
Step 2: Assess the Property’s Unique Features
The next step is to assess the property’s unique features. What makes your property stand out from other properties in the area? Is it the location, the size, the layout, or the architectural style? These features should be highlighted when putting together your home staging plan.
If your property has a beautiful view, you may want to create a seating area near the window to showcase the view, such as a cozy reading nook or a place to enjoy a cocktail. Or what if your property has a large living room? You’ll want to create a variety of seating areas to showcase the space, such as a conversation area and a TV area in the large room, utilizing staging accessories to create one cohesive look.
Step 3: Determine the Best Use for Each Room
Once you know your target audience and have assessed the property’s unique features, the next step is to determine the best use for each room. Each room should have a clear purpose and function that appeals to your target audience.
Let’s say you have a spare room that is currently being used as a storage area, you may want to stage it as a home office or a guest room to better suit the home buyer’s lifestyle. Maybe you have a large kitchen? As a high-traffic room, you will want to maximize the space by creating a dining area within the kitchen to provide a space for the family to come together for meals or even homework time.
Step 4: Create a Flow and Visual Appeal
A home staging plan should also create a sense of continuity and flow between the different rooms and areas within the property. You can achieve this by utilizing similar color schemes and design elements throughout each room or use furniture and accessories that complement each other. It’s important to pay attention to the traffic pattern as well throughout the home, and make sure to remove furniture that may be blocking the flow from one room to another.
Step 5: Depersonalize and Declutter
Finally, it’s essential to depersonalize and declutter the property. This means removing any personal items, such as family photos and mementos, and decluttering the space to make it look more spacious and inviting. This task is crucial when selling a property because it helps potential buyers envision themselves in the property, rather than being distracted by the home sellers “stuff.”
A clean, clutter-free home allows buyers to imagine their own belongings in the space and visualize themselves living there, which will help them emotionally connect with the home and make an offer.
Want a true home staging professional at your side to help you create a customized home staging plan for your property? Click the image below to download my FREE home seller workbook and learn the 5 tools that I use to stage homes quickly and sell for above asking price.
If you’re ready to start staging your home, let’s schedule a virtual home staging consultation where room by room, we virtually walk through the home and provide detailed instructions on how to simplify a space, and stand out amongst the competition. You will learn what updates the property needs to get top dollar, tips on curb appeal and much more. With my guidance, you’ll feel focused and motivated as you prepare your home for sale.
Happy Staging!
